To address this issue, this research uses the Unified Theory of Acceptance and Use of Technology (UTAUT) and the concept of technology innovation adoption as a foundational framework for supply chain traceability. Blockchain may bring supply chain transparency to a new level, but presently academic and managerial adoption of blockchain technologies is limited by our understanding. There are many recent examples, such as the exposure of child labor upstream in the manufacturing process and the unethical use of rainforest resources. Often, when negative practices are exposed, they quickly escalate to scandalous, and financially crippling proportions. However, much of this history is presently obscured. Every product has a long and storied history. Applying this technology to improve supply chain transparency has many possibilities. As a result, transactions are executed without relying on explicit trust, but on the distributed trust based on the consensus of the network (i.e., other blockchain users). This makes transactions considerably more transparent than those provided by centralized systems. Rather than relying on centralized intermediaries (e.g., banks) this technology allows two parties to transact directly using duplicate, linked ledgers called blockchains. Blockchain technology, popularized by Bitcoin cryptocurrency, is characterized as an open-source, decentralized, distributed database for storing transaction information.

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